my Design Experience

Founder & Web Designer

FusionForm Design Agency
2024 - Present

I founded and launched a full-service design agency in 2024, establishing a business that specializes in branding, web design, graphic design, and packaging design for diverse clients. As founder, I manage all operations including project management, client consulting, strategic social media marketing, and lead generation through targeted sales outreach. My design responsibilities include collaborating with my co-founder on branding projects, designing user-focused websites in Figma, and developing them in Webflow for seamless digital experiences. I also lead brand strategy by selecting color palettes and typography that align with each client's vision, ensuring cohesive brand identities that resonate with target audiences.

UI Designer & Webflow Developer

Freelance
2019 - 2024

I designed and launched over 10 responsive Webflow websites for small businesses, implementing custom HTML, CSS, and JavaScript to deliver optimized performance and tailored user experiences. My design process included creating polished mockups and prototypes in Figma, which streamlined client approval timelines and ensured efficient project delivery. I enhanced client visibility through strategic SEO improvements including structured metadata, Google Analytics integration, and keyword-optimized copy, resulting in measurably improved search rankings. Beyond technical execution, I served as a UX consultant and brand strategist, advising on best practices while collaborating on comprehensive brand identities including logos, color palettes, and visual guidelines.

UI Designer & Front-end Developer

eSkillz
2021 - 2025

I led the design and front-end development of over 75 client-facing projects within LMS platforms like Cornerstone and Docebo, ensuring seamless alignment with corporate branding standards and platform-specific requirements for enterprise training solutions. My expertise in user experience optimization was demonstrated through comprehensive design audits and targeted refinements for 30+ enterprise training portals, resulting in significantly improved UI/UX performance across these learning management systems. I spearheaded a complete redesign of the company's design portfolio, creating compelling showcases that directly contributed to client acquisition and sales enablement efforts. Beyond individual contributions, I mentored junior designers through tool training and internal workshops while collaborating with business development to streamline proposals.

Web Content Curator

Michigan State University - Dept. of Agriculture & Natural Resources
2020 - 2021

I constructed and implemented strategic online content that successfully reached over 200,000 users annually, demonstrating measurable impact on audience engagement and digital reach. My focus on user experience optimization led me to establish a comprehensive tag-based search system that significantly strengthened content discoverability and site navigation for users. I drove substantial website traffic growth through systematic content and SEO audits, leveraging data-driven insights from Google Analytics to identify opportunities and implement targeted improvements. This analytical approach to content curation resulted in enhanced search performance and user engagement metrics across all digital platforms.

Hear From My Colleagues

Nancy King

Senior UX/UI Designer, Joy & Co. Brands

I had the pleasure of working with Tristan at eSkillz and later had the opportunity to mentor him as he built his freelance design business. Tristan brings outstanding attention to detail and a thoughtful, user-focused approach to every project. He consistently shows up with a great attitude, genuine curiosity, and a strong sense of ownership. His dedication to quality and his passion for digital design make him a valuable asset to any team or client.

Tricia Trotter

Technical Project Manager, eSkillz

I worked with Tristan for around 2 years and I genuinely hope our professional paths cross again. Tristan has a true skill for taking a client's vision, whether they explain it in only a few choppy words or they provide near endless ideas, and making it real. Tristan handles feedback on his designs masterfully and can ideate on the fly with clients on calls as they have new ideas all while still gently steering them towards sound design choices. His end products speak for themselves, but it's his knowledge, professionalism, and kindness through the process that I think always made clients the most at ease. I highly recommend Tristan and can guarantee he will be an asset to his next team!

Kenneth Speckhals

Senior Software Engineer, Husch Blackwell

I had the pleasure of working with Tristan at eSkillz. He has a real talent for understanding what users need and turning that into clean, functional designs. He’s not just great at the visual side, he’s also skilled at bringing ideas to life, bridging the gap between design and development better than most. His work always felt thoughtful and well-crafted, and he brought a friendly, collaborative energy to everything he was involved in. Anyone looking for a Web & Digital Experience Designer who can think strategically, build creatively, and move fast with modern tools would be lucky to have Tristan on their team.

Damian Vernon

Customer Success Manager, Cornerstone OnDemand

Tristan is an awesome designer. We worked together on several projects that had very demanding clients and he rolled with the punches every single time. Tristan will be a great asset to any business looking for someone with great design and people skills.

Wyatt Stonhouse

Senior Graphic Designer, Newell Brands

I’ve worked with Tristan for several years, and he’s one of the most reliable and self-driven designers I’ve had the chance to collaborate with. He brings an exceptional eye to his work — his designs feel modern, thoughtful, and tailored to the needs of each client. Tristan's especially strong in web design, where he’s helped small businesses launch sites that not only look polished and professional but also elevate their entire brand presence. He understands how to create responsive, user-friendly experiences that function flawlessly across all devices. On top of that, Tristan is great with clients, quick to absorb feedback, and always ready to take initiative. He’s the kind of designer you can trust to own a project from start to finish.

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