Pro Concrete Services

Pro Concrete Services had a website, but it wasn't working as a business tool. Two separate forms confused the conversion path, an estimate form buried at the bottom of the homepage gave users no reason to stay, and required fields asking for project measurements and finish types created friction at the exact moment users were ready to reach out.

The 2026 redesign focused on one goal: turning visitors into leads. That meant simplifying the conversion path to a single estimate form, rewriting copy from company-focused to customer-focused, and rebuilding the site architecture in Webflow with CMS-powered service pages, service areas, and project galleries to support organic search performance.

The result is a site that ranks first in the local business pack for high-intent keywords like "concrete Grand Rapids," drives consistent form submissions throughout concrete season, and gives a one-person operation the digital presence to compete with established contractors.