2022 - Present
Graphic Designer, Web Designer & Developer
Consulting, Mock Ups, Webflow Configuration and Development, SEO, Domain Setup, Content Management
Project overview
The project started in spring 2022 by designing the company’s logo. Teaming up with graphic designer Wyatt Stonhouse, we produced a logo that truly resembles the identity of Pro Concrete Services. The client was passionate about including a key symbol of concrete work, the finishing trowel, in the logo which resulted in the company's name being presented in the finishing swipe of a trowel. Designing the website came next which was done in Figma, followed by developing it using Webflow. After the website was up and running, marketing items such as business cards and yard signs were produced.
Website Design
The client wanted a dark red used in the branding, as a result, it was paired with black and white to create a bold color palette. Additionally, the font Panton was chosen to be used in the logo, headers, and buttons as a powerful san-serif font to represent the company. Roboto is paired with Panton as the body font which adds a professional look to the website’s content.
Pro Concrete’s services and past projects needed to be fully displayed, as it would be content that potential customers would explore before submitting an estimate request. The solution was using image and text content cards for the services, and full image tiles for the projects which could be clicked on to enter a light-box of additional project images. Both of these methods show off the beautiful and professional work of the company.
Business Cards
Yard Signs
